Printers and Copiers

Some of the most valuable assets for any large company are their copyrights and trademarks. These simple rights allow for brand marketing and set them apart from the competition. One of the biggest problems in maintaining these rights is ensuring exclusivity.

Companies like Xerox and Kleenex have become so synonymous with their products that they are at risk of losing their copyright protection. Because of this, the companies go to great lengths to ensure people don’t refer to “copies” as “Xerox” or “facial tissue” as “Kleenex.” So the next time you pick up some Kleenex or Xerox copier supplies, remember the importance of their name.

When I was hired on as an intern at a graphic design company, I did a majority of the grunt work. My daily responsibilities ran the gamut from getting coffee for the whole office to delivering the mail. In short, I did the things no one else would care to do. Luckily, I had enough passion for the field that I stuck with it no matter what my bosses threw my way.

Early in my tenure as an intern, I noticed a number of inefficiencies that were holding the company back. After at least a dozen trips to Kinko’s to retrieve copies of our latest product designs, I finally got fed up enough to tell my boss. “Why don’t we just get a few Xerox color printers for the office?” I wondered. As it turned out, he didn’t realize just how affordable printers have become in recent years. I’m happy to report that we’ve since cut out the middle man and I have a full-time job at the company.

When one of my company’s printers fell into disrepair, I was the one charged with taking care of the problem. Knowing that the market is chock full of affordable replacement options, I tossed the old printer into the dumpster outside. Next, I did some research to find out whether our company would be better suited with an ink jet printer or a laser printer.

Unlike ink, toner is a dry, powdery substance that is quite literally burned into a document with a laser. It also turns out that the size of the toner particles has an impact on the overall quality of a printed image. Smaller particles equate to higher resolution. I also learned that toner cartridges are a bit more expensive than ink cartridges but that they last longer. By the time I surfed over to an office supplies site, I knew exactly what to look for. I went directly to the Xerox supplies page and purchased some toner to go along with the new laser printer.

Up until about a month ago, my law office was in a shambles. Don’t get me wrong, my associates and I were trying cases competently and giving our clients the best legal guidance in the area. Rather, I’m referring to the rash of paperwork mishaps that seemed to crop up on a daily basis. We had been so focused on our work that office organization went by the wayside.

I took some time to assess the situation and discovered that a bit of streamlining would make all of our jobs much easier. For example, our printers, copier and fax machine were located in completely disparate areas of the office. It was really no wonder important documents were being misplaced left and right. I invested in a Xerox multifunctional machine, which can scan, print, fax and copy. It’s incredible that a single change can make such an enormous organizational difference.

Xerox was founded in 1906 in Rochester, New York and manufactured photographic pager equipment. In 1959, the company introduced the first paper photocopier using the process of xerography.

The Xerox multifuction machine was introduced in 2005.  It is machine which incorporates the functionality of multiple devices such as printer, scanner, photocopier, fax and email.