Printers and Copiers

Some of the most valuable assets for any large company are their copyrights and trademarks. These simple rights allow for brand marketing and set them apart from the competition. One of the biggest problems in maintaining these rights is ensuring exclusivity.

Companies like Xerox and Kleenex have become so synonymous with their products that they are at risk of losing their copyright protection. Because of this, the companies go to great lengths to ensure people don’t refer to “copies” as “Xerox” or “facial tissue” as “Kleenex.” So the next time you pick up some Kleenex or Xerox copier supplies, remember the importance of their name.